The Cosmetic Executive Womenâ€™s Product Demo is an annual event that brings together all the leaders in the beauty industry to test and ultimately vote on the yearâ€™s best introductions across 29 categories of makeup, skin, hair, body care and fragrance. This yearâ€™s demo, which took place yesterday in New York City, was no different, with approximately 2,000 members of the industry sampling and learning about products that are all vying for the coveted CEW Beauty Awards seal.
From vibrating lip exfoliators to the latest keratin hair treatments and peptide packed anti-aging creams, over 625 products representing more than 300 brands were on display at the Metropolitan Pavilion on West 18th Street in Manhattan. Volumes of aisles of moisturizers, eye creams, cleansers, scrubs, lipsticks, eye shadow, foundations, shampoos, conditioners, sunscreens, fragrance, menâ€™s products and many more were perused by CEWâ€™s rank and file to determine the best of the best. We came to sample, spritz, sniff and covet a wide array of innovative products from the big beauty houses (Estee Lauder, L’Oreal Paris, LVMH, Avon, etc.) as well as indie brands and eco-friendly newbies hoping to try their luck as recognition.
To enter the contest, the product must have been introduced in 2011. Winners will be announced at the annual Beauty Awards luncheon, which will be held on May 18, 2012. The awards, along with many of the products, typically receive extensive media coverage, including interviews on NBCâ€™s Today Show.
â€œWinning a CEW Beauty Award is a very prestigious honor, which is why more than 300 top beauty brands are competing,â€ stated Carlotta Jacobson, president of CEW. â€œThe awards have become an invaluable resource for consumers, who recognize that the CEW seal stands for a truly innovative and effective beauty product because it is the only award selected by those who beautyâ€™s best â€“ the industry insiders.â€