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05-04-12 | Posted by

When it comes to turning back the clock and reversing signs of damage, does the haircare category perform as well as skincare?

Living Proof‘s latest Restore Recovery Regimen thinks it can, and to that effect, the company has launched it’s first ampoule treatment to revitalize and restore the damage that comes with the territory of frequently colored, over-processed and stressed hair. The recommended dosage? Weekly.

The key to the Restore Recovery Regimen is the moisture-controlling molecule, OFPMA (PolyfluoroEster) along with a sulfate-free blend, creatine (an amino-acid derivative), hydrolyzed wheat protein and nourishing conditioning agents. The Restore Recovery Regimen’s star product is the set of five 0.5 re-sealable ampoules that lasts up to a month; however, the company promises that the results are visible after just one dose.

The entire Living Proof Restore Recovery Regimen collection includes:

As mentioned above, the ampoules $38: To use this, substitute one ampoule in place of your rinse-out conditioning treatment, or your hair mask. You’ll need to apply this ampoule from scalp to tips on damp hair, and leave it in for a full five minutes. Rinse well.

Restore Revitalizing Spray with Heat & UV Defense, $26: This lightweight spray can be used both on wet and dry hair and its technology promises to instantly polish and perfect dry and damaged hair. This too uses the brand’s weightless, moisture-controlling molecule, OFPMA. The whole idea behind this spray is to protect hair from today’s extremely hot styling tools that sometimes reach temperatures of 450 degrees.

Restore Targeted Repair Cream, $28: This cream boosts the cuticle layer, which is the hair’s natural defense against the elements. Since the cuticle is extremely thin, it’s also easily prone to damage. The Restore Targeted Repair cream aims to replenish the ceramides lost through daily wear and tear as well as UV exposure, so that hair starts holding moisture.

The line also includes its own specific Restore Shampoo ($28) and Restore Conditioner ($28).

David Puerta, a scientist at Living Proof says that they’re not trying to isolate any specific factor that damages hair (be it UV rays, environment, color treatments etc.) with the Restore line. “The Recovery Regimen is our most intense product,” says Puerta. “I don’t really believe in the word ‘moisturizing’ when it comes to hair because it’s about controlling the moisture coming in and out of your hair. Your hair is always trying to be at balance with its environment.”

Having tried an ampoule just once, I can vouch for the burst of hydration my strands experienced. I cannot wait to use the ampoules for the full four weeks—no doubt resulting in a glossier, healthier crowning glory.


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