Who would have guessed that for her very first fragrance Madonna, queen of the extreme, would have taken the traditional route? Traditional yet bold would be my way of describing Truth of Dare, the scent she will be launching next month in partnership with Coty.
Described as a robust signature white floral, Truth or Dare starts with classic gardenia and tuberose notes and reinvents them to create a contemporary and sexy fragrance. To the white floral notes are added woods and vanilla, resulting in a modern interpretation of a classic composition. In addition to vanilla, the gourmand note of caramelized amber has been added to provide a contemporary edge.
â€œMy oldest memory of my mother is her perfume. I carry it with me everywhere. She always smelled like gardenias and tuberose,â€ stated Madonna. â€œI wanted to recreate this scent but with something fresh and new about it as well. Something honest and yet daring. Hence the name Truth or Dare.â€
The final composition includes top notes of gardenia, tuberose and neroli. Middle notes feature jasmine, benzoin tears, white lily petals. The base notes are vanilla absolute, carmelized amber and musk aura.
Said to evoke a sense of darkness and light, Truth or dare is meant to represent the dichotomy in all of us â€“ innocent vs. deceitful, giving vs. self-absorbed, timeless vs. modern.
The Truth or Dare collection includes eau de parfum in three sizes: 30ml for $39, 50ml for $55 and 75ml for $68. It also includes a body lotion, 200ml for $28, and a shower gel, 200ml for $24.
Truth or Dare will be available exclusively at Macyâ€™s starting April 2012 and will roll out to other specialty stores in January 2013.