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08-30-13 | Posted by

Twas the night before fashion week and with clothes strewn through the house, a fashionista was deciding between McQueen or Marras….

But away from such dilemmas, other fashionable folk will be hurtling towards A Night of Green Beauty at James Corbett Studio in Chelsea (5-9pm, Wednesday, September 4, 2013). Billed as New York Fashion Week’s first ever, all-organic beauty event, founders of such super green labels including La Bella Figura, One Love Organics, Dr Alkaitis, organic perfumers, Lurk, and Annee de Mamiel with her famous face-oils will be demonstrating their products.  Best of all (unlike at fashion week) everyone is welcome.

Corbett’s hairdressers will be on hand at the Tela Green Beauty Top Knot/Braid Bar, makeup artist Katey Denno will give mini-makeovers and New York Times heralded facialist, Joanna Vargas, will be sculpting visages. Not only will there be organic pressed juices from Pressed Juicery, organic wine will be served to give us strength for the week of shows ahead.

Now I do have a confession. Ten years ago I wouldn’t have been all that excited about this. See, when green beauty came along, I rolled my eyes and figured it would never take off because the products would be ineffectual. Those same eyes also glazed over when enthusiastic green beauty brand owners kept talking with disdain about chemicals being nasties. Lets get this straight: everything is a chemical; if something is made of matter it is a chemical. But as one who doesn’t revel in admitting she was wrong (“oh that internet, it’s just a fad no-one will ever put their credit card details into a computer,” she stated loftily sometime around the Millennium), I truly was not on the money about natural beauty products.

That was then. Because it is quite obvious that they work as well if not better than those devised of synthetic ingredients, in my humble experience. Think about it—if aspirin is derived from willow bark and can ease a headache, you can reason that naturally sourced  beauty products can be effectual on your skin. Indeed several years ago, I did a story on acne and saw a young woman’s “life ‘transform”—her words—when she changed from Accutane to Dr. Hauschka products and treatments.

It is a classic David and Goliath story; the smaller labels—such as those participating—aren’t the only ones taking notice, but big companies, too. Origins, for example, now places much more emphasis on the change that natural products can bring with the slogan “Powered by nature. Proven by science.”

I may have been wrong about being green—but one thing I know to be right. If you get down to James Corbett Studio on Wednesday, September 4, you will be setting Fashion Week off to a fabulous and green start (oh and James is the best colorist in New York—but you knew that anyway).

A Night of Green Beauty, September 4, 2013
James Corbett Studio
25 W 19th St (between 5th & 6th Avenue) New York, NY 10011  212-388-1296


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