Think of moisturizing like a longterm investment strategy with the benefits only coming back to you after time.
Moisture gets stored in the cells between fatty layers and is essential for healthier, smoother skin. Dry skin lacks water and oils. Even oily skin can lack moisture, but it needs a lighter touch. Normal skin gets easily dehydrated by daily wear and tear and environmental factors such air conditioning and UV rays. Combination skin, which is what most of us have, has some dry parts, and some oil slicks.
Be wary of overmoisturizing; with all the great products available these days it can be tempting to keep adding layers. Too much cream overloads pores and leaves skin looking duller. If you are in the habit of layering moisturizer and foundation on top of sunscreen, look for multi-tasking products that do two or more jobs to lighten up.
Wendy Lewis – President of Wendy Lewis & Co Ltd, Global Aesthetics Consultancy
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