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BEAUTY   |   AESTHETICS   |   WELLNESS

THE GUILTY PLEASURE OF A LONG, HOT SHOWER

10-02-12 | Posted by


AXE2
Nothing beats a long, hot shower for unwinding and relaxing after a busy day. In fact, a hot shower is one of life’s little pleasures. But did you know that the Alliance for Water Efficiency, a non-profit conservation group, recommends that showers last no longer than 5 minutes? Yes you read that right, FIVE MINUTES!
With this past summer’s severe drought in the U.S. Midwest, water conservation is the responsible choice. But the 5 minute shower is a hard pill to swallow and follow.
AXE
According to a recent survey conducted by AXE, the men’s bath-and-body brand, the average shower taken by an 18- to 24-year old guy or girl in the U.S. lasts more than 17 minutes. That’s 12 minutes longer than the recommended time to conserve water. It seems like the surveyed age group is particularly fond of long showers, as the Alliance for Water Efficiency reports that the national average is actually 8.2 minutes. A little better, and a possible compensation for long, shower takers, like me.

In order to help with young’ people’s environmental footprint, AXE is launching “Showerpooling,” a campaign to educate guys and girls on the importance of water conservation in the U.S. In addition to an online effort, AXE is conducting a college campus tour to distribute 7,000 water-efficient Delta showerheads. AXE is also donating $100,000 to the Alliance for Water Efficiency to fund conservation research projects and provide technical support to water-stressed cities.

The campus tour kicks-off today, October 2, at the University of Southern California in Los Angeles. For more information about the campaign and tour stops, visit Facebook.com/AXE. The Facebook page is also hosting contests for “green”-themed prizes, including the water-efficient showerhead.

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