The Body Shopâ€™s most iconic fragranceÂ White MuskÂ is 30 years old.Â The international best-selling White Musk range was originally launched in 1981 as the first cruelty-free musk fragrance in the fragrance world. Â An amazing Â 2.5 White Musk fragrances is sold every minute!
To celebrate this big birthday, The Body Shop is launchingÂ White Musk Libertine, available from October 2011. Â The uniqueness of this new fragrance is the way it has been developed. It contains 65% of distinct rare musks plus rare Sharry Baby Orchid, Turkish Delight and the decadent Chantilly Cream.
The making of the fragrance is a first for The Body Shop; they have partnered with the fragrance house Firmenich andÂ Dr. Vincent SchallerÂ as theirÂ â€˜noseâ€™. The Body Shop strives for more premium quality products at affordable prices.Â A full range of White Musk Libertine body care products will launch with the fragrance, featuring a Shower Gel, Body Lotion and Body Mist, all of which include the distinctive blend of three musks combined with floral accords and a hint of Turkish Delight. Staying true to Anita Roddick’s vision, White Musk Libertine contains cruelty-free musk and Community Fair Trade alcohol, with the Body Lotion also featuring Community Fair Trade Shea, Brazil and Babussa Oil.
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