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03-05-15 | Posted by

Is that tribal tat you got in college not working for you anymore? Are you rethinking the rose/heart/angel/butterfly on your wrist/ankle/back/shoulder? Are the disapproving looks you get at the office when your tat is exposed cringe-worthy?

Tattoos seem to elicit a visceral reaction in all of us. Some find these adornments sexy and edgy, while others consider them a symbol of a ‘bad boy’ who has a rebellious streak or a lingering reminder of a past life. Terms like “tramp stamp” and “slag tag” also come to mind. The celebrity influence cannot be overstated either. Every starlet and stud on the red carpet – from Angelina to Hayden, Eva to Megan, Brad to Beckham – seem to be sporting some body ink. But we all know that what looks good on the red carpet, doesn’t always work in the real world.

The days of endless painful laser sessions that cost a fortune and don’t always work are so yesterday. Ending up with an ink smudge when you stopped going for treatments was not a great trade off either. Older treatment methods could actually make unwanted tattoos look even worse.

Picosecond is the new Nanosecond when it comes to the speed needed to turn tattoos into dust. Why does that matter? Consider this; a picosecond is one trillionth, or one millionth of one millionth of a second. This ultrafast technology means that picosecond lasers belong to the category of ultra-short pulsed lasers. Laser treatment for tattoos involves the selective destruction of ink molecules that are then absorbed by macrophages (white blood cells) and eliminated through the lymphatic system. Faster clearance means fewer treatments, less side effects, and discomfort, so anyone who wants a tattoo to be history is more likely to stick with the plan until the last drop of ink is gone. The laser’s short bursts of powerful energy basically blast the ink into tiny particles with the precision of a scud missile. The smaller the particles, the easier they are for the body to eliminate efficiently.

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Dr. Arielle Kauvar, New York City Dermatologist was the lead investigator for the study of a revolutionary dual wavelength laser technology for tattoo removal, Syneron Candela’s PicoWay laser. “Our PicoWay study demonstrated that tattoo pigment is removed in approximately half the treatment sessions and healing is twice as fast with this technology as with conventional tattoo removal lasers. The PicoWay laser allows us to treat a broader range of skin types and a wide array of tattoo ink colors.”

If you’re not quite ready to bid adieu to your tats, but need to keep them under wraps for work or family gatherings, you can learn how to apply cover up to hide them temporarily.

Beautyinthebag asked celebrity makeup artist Ramy Gafni in New York City to share his pro tips for the best way to cover tattoos:

  • Use a highly pigmented concealer or foundation stick.
  • Choose a shade that matches your skin tone as closely as possible and that has a yellow undertone.
  • Apply the concealer directly onto the tattoo and blend outwards. Add more concealer if needed to fully cover the tattoo.
  • Set the concealer/foundation stick with translucent powder. The powder will help lock the concealer in place so that the tattoo remains covered for hours.
  • Reapply as needed throughout the day.



Kat Von D Tattoo Concealer ($25) – This creamy, blendable secret weapon that provides the ultimate, customizable coverage, in four simple steps: prep, conceal, perfect, and set. The four-step process hides tattoos, dark circles, and blemishes. Try Kat Von D’s Tattoo Concealer Brush for best application ($19).



RAMY Skin Stick HD Concealers ($24) – A multi-tasker that works as a Primer, Concealer, Foundation and Moisturizer. Choose from 4 shades, matte finish, and comes with an easy-to-use sponge applicator



Estee Lauder Doublewear Maximum Cover ($37) – Liquid-cream makeup in a flat tube that camouflages the appearance of imperfections naturally, comes in 8 shades.



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