Scent and the City: Cities, Neighborhoods and Streets that Inspire Fragrances
AÂ SCENT OF THEIR OWN – PARIS, NEW YORK AND TOKYO INSPIRE FRAGRANCE CREATIONS.
Fragrances named after cities is not exactly a new idea, but itâ€™s not an overused one either. Paris, the City of Lights has long inspiredÂ perfume â€“ think 24, Faubourg from HermÃ¨s and the Yves Saint Laurent tribute, YSL Paris. But last month, the concept took on a new ruffle with news that the city of Beverly Hills will market three scents capturing its unique well-healed lifestyle to boost the cityâ€™s own bottom line.