Hanz de Fuko is an unconventional hair care brand for men founded by three childhood friends—David Alfonso, Chris Zent, and Jarrett Winfield—who set out to launch grooming products for regular men that were created by regular men. Using social media and inventive YouTube how-to videos to spread the word, Hanz de Fuko has gained a following in over 100 countries, including more than a few bold case names.
Read on to learn how these three buddies cracked the entrepreneurial code, and what’s behind the unusual name.
How did you three guys come together to create Hanz de Fuko?
Hanz de Fuko came about when we three childhood friends (David Alfonso, Chris Ze
Photo Credit: emcosmetics.com
There is something irresistible about a Michelle Phan video. Since 2007, the makeup vlogger has been sharing her makeup artist secrets on YouTube with how-to videos that help you create gorge looks from basic, natural makeup to looking like Angelina Jolie (and Lady Gaga, Scarlett Johanson, and Jennifer Lawrence).
This online phenom just launched a line of her own called em michelle phan, a makeup collection available exclusively online and backed by beauty powerhouse L’Oreal.
The collection has all the elements you would expect from a makeup artist who has made more than 267 videos with nearly one billion views and 4.5 million subscribers. But let’s talk about the name first. Em
Dior has a few tricks up its sleeve for the launch of its new 3-Couleurs Smoky Eyeshadow ($48). First, the case slides open (rather than opening like a clamshell), to reveal three shadows as well as a pop up mirror. Second, the palette and its six color varieties are featured in a clever video available now on YouTube. Check it out to enjoy a few saucy sleight of hand tricks as well as a glimpse of the color options.
The palette, which just launched this past fall, includes a cream-to-powder base formula to create an ultra-smooth surface as well as two powder eyeshadows – one matte and one shimmer – that can be blended together for a smoldering smokey look. Color combinations includ
Believe it or not, beauty brands really, really want to hear from you. Leading executives from L’Oreal (just the biggest beauty company in the world) spend beaucoup bucks on engaging customers through Facebook, Twitter and brand websites.
“We use social media as a way to get our customers to engage in the brand… including our YouTube channel Destination Beauty,” said Nathalie Kristo, senior vice president of marketing for L’Oreal Paris, during last Wednesday night’s presentation entitled “Strategic Insights with L’Oreal’s Leaders.” The event was part of the Women in Beauty Series sponsored by Cosmetic Executive Women (CEW), just possibly the most influential profession
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