Hanz de Fuko is an unconventional hair care brand for men founded by three childhood friendsâ€”David Alfonso, Chris Zent, and Jarrett Winfieldâ€”who set out to launch grooming products for regular men that were created by regular men. Using social media and inventive YouTube how-to videos to spread the word, Hanz de Fuko has gained a following in over 100 countries, including more than a few bold case names.
Read on to learn how these three buddies cracked the entrepreneurial code, and whatâ€™s behind the unusual name.
How did you three guys come together to create Hanz de Fuko?
Hanz de Fuko came about when we three childhood friends (David Al
Photo Credit: emcosmetics.com
There is something irresistible about a Michelle Phan video. Since 2007, the makeup vlogger has been sharing her makeup artist secrets on YouTube with how-to videos that help you create gorge looks from basic, natural makeup to looking like Angelina Jolie (and Lady Gaga, Scarlett Johanson, and Jennifer Lawrence).
This online phenom just launched a line of her own called em michelle phan, a makeup collection available exclusively online and backed by beauty powerhouse Lâ€™Oreal.
The collection has all the elements you would expect from a makeup artist who has made more than 267 videos with nearly one billion views and 4.5 million subscribers. But letâ€™s talk about the name
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The palette, which just launched this past fall, includes a cream-to-powder base formula to create an ultra-smooth surface as well as two powder eyeshadows â€“ one matte and one shimmer â€“ that can be blended together for a smoldering smokey look. Color combinati
Believe it or not, beauty brands really, really want to hear from you. Leading executives from Lâ€™Oreal (just the biggest beauty company in the world) spend beaucoup bucks on engaging customers through Facebook, Twitter and brand websites.
â€œWe use social media as a way to get our customers to engage in the brandâ€¦ including our YouTube channel Destination Beauty,â€ said Nathalie Kristo, senior vice president of marketing for Lâ€™Oreal Paris, during last Wednesday nightâ€™s presentation entitled “Strategic Insights with Lâ€™Orealâ€™s Leaders.” The event was part of the Women in Beauty Series sponsored by Cosmetic Executive Women (CEW),Â just p