The ‘go green’ movement has swept through most industries, and cosmetics and skin care are no exception, but some ‘green’ products may be greenwashed instead, says Kathryn Murray Dickinson of AILLEA, a new curated e-tailer site that makes it easier for us all to be green.
“Green washing is what happens when companies use sleight of hand to make you think a product is clean and green when it’s not,” she says. Perhaps it’s pretty packaging with tree leaves for decoration or the free use of words like ‘organic’, ‘natural or ‘pure botanical,’ she says. There’s no legal definition of ‘natural’ or “organic” and the US Food and Drug Administration doesn’t re
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