Photo Credit: Sandra Evand and Catherine LIttlefield
One of the great things about being a beauty editor is meeting the movers and shakers of the industry—the product developers, marketing executives, and public relations pros that make sure the greatest and latest makeup and skincare get to stores and shelves.
In addition to press events, editors get to hobnob with beautymakers at trade shows and industry events. This week, the annual HBA Global Expo took place in New York City at the Jacob Javits Center.
The show comprises product, ingredient, and packaging exhibits, as well as a roster of educational seminars. That’s where the hobnobbing begins, and in fact Beautyinthebag’s very own editor in chief Wendy Lewis conducted one of
Singer, dancer, pop-star extraordinaire, Beyoncé Knowles aims to break all social media records with her campaign to support the United Nations’ World Humanitarian Day. Held every August 19, World Humanitarian Day recognizes those who face danger and adversity in order to help others. It coincides with the anniversary of the bombing of the United Nations headquarters in Baghdad, Iraq.
Every day we see images and hear news about violence at home and abroad. But at the same time, even in war-torn regions, there are great acts of kindness, both large and small. World Humanitarian Day is a global celebration of those acts of kindness, a celebration of people helping people.
Believe it or not, beauty brands really, really want to hear from you. Leading executives from L’Oreal (just the biggest beauty company in the world) spend beaucoup bucks on engaging customers through Facebook, Twitter and brand websites.
“We use social media as a way to get our customers to engage in the brand… including our YouTube channel Destination Beauty,” said Nathalie Kristo, senior vice president of marketing for L’Oreal Paris, during last Wednesday night’s presentation entitled “Strategic Insights with L’Oreal’s Leaders.” The event was part of the Women in Beauty Series sponsored by Cosmetic Executive Women (CEW), just possibly the most influential profession
LONDON: Beautyinthebag.com Founder/Editor in Chief Wendy Lewis Speaks on Social Media for CEW Members
CEW UK: On April 13th CEW(UK) were delighted to welcome as their guest mentor, Wendy Lewis, Founder/Editor in Chief of Beautyinthebag.com, President of Wendy Lewis & Co Ltd, Global Aesthetics Consultancy and author of 11 books on beauty.
Wendy offered up her extensive experience and insider knowledge of navigating one’s way through Facebook and her 5 vital strategies of how to promote a brand in the Social Network that has morphed into the world’s largest website with over 600 million users. She also gave her expert advice on how to get the most out of Twitter, LinkedIn, and YouTube, and ways to increase your engagement across these key networks. Wendy stressed the importan