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Shampoo, conditioner and the occasional mask have been the haircare protocol for as long as we can remember, but it might be time to rethink these three basics. With an increased focus on the scalp and the role it plays in healthy hair growth, a pre-shampoo product movement is upon us. From scrubs to protein-rich treatments, what you do before you shampoo may just be the key to strong, shiny strands.
Madam C.J. Walker Beauty Culture Dream Come True Wonderful Pre-Wash Protein Treatment ($32)
This fortifying and strengthening mask may seem similar to the products you’ve been using for deep conditioning after washing your hair, but, alas, it’s not. Packed with protein that penetrates th
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If you’ve ever colored, highlighted, straightened, heat-styled or had a day of (unprotected) fun in the sun, odds are your hair is at least a little bit damaged. Throw in towels and pillowcases made of unfriendly fabrics, and you have all the ingredients for dry, brittle, breakage-prone strands.
Fret not, because according to Teresa Probst, Color Director at New York City’s Varin Salon, a major haircut isn’t the only way to eliminate hair damage. “Prevention goes a long way for preserving the health of your hair, even if you subject it to chemical processing or thrice-weekly blowouts,” she says. “The keys are to replenish lost moisture and shield your hair from the environment
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Let’s face it; humidity, wind, blowouts, straightening, highlights and workouts can leave your strands severely damaged. So when Dove reached out to Beauty In The Bag and asked us to review their new line just in time for summer, we jumped at the opportunity to try it.
The NEW Dove Regenerative Nourishment instantly nourishes extremely damaged hair, helping to correct signs of damage – just as if it had never happened. Enriched with Red Algae Complex, it repairs hair’s internal structure and instantly leaves it with a healthy look and feel – the perfect bad hair day fix.
The final outcome was stronger, healthier and more manageable hair that felt silky, soft and beautiful. The best
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L’OREAL PROFESSIONEL INOA COLOR CARE ($25-$33)
Becoming addicted to Brazilian Keratin Straightening (the best thing to happen to hair since the flat iron) a few years ago has truly put a crimp in my luxury haircare selection. Restricting myself to “sulfate-free” takes on new meaning when I spend $600 every 3 months to keep my formerly frizzy hair in great condition – and my stylist Ricardo threatens that if I use the wrong stuff, the tufts and split ends will come back even sooner.
L’OREAL PROFESSIONEL INOA COLOR CARE – Sulfate-free with Argan oil and green tea, this Protective Shampoo, Protective Conditioner and Protective Masque collection was specially formulated for colored hai