BEAUTY SALES FLOURISH ON TV SHOPPING CHANNELS
TV shopping for a long time was a staple of comedy sketch writers with shaky walls and product offers that could only be described as cut rate.
Not anymore. During the past several years, QVC and HSN, not to mention ShopNBC, have gone from strength to strength. But more specifically, the combination of TV and beauty has become very successful: in the US it is a $1.2 billion business and up 5.3% from 2009. Brands on QVC, for example, include Bobbi Brown, Nicky Kinnaird from SpaceNK—to whom we will return later—Bareminerals, Perricone MD, Clarisonic, Ojon, philosophy, Laura Geller and Smashbox to name a few. HSN offers Lancôme, Benefit and Elizabeth Arden and ShopNBC offe
MAGIC BULLETS BY ELLIS FAAS
Photo Credit: spacenk.com
One look at edgy Dutch born makeup artist Ellis Faas’ collection and you know it’s truly something special. Designed with a capital “D,” her boldly unique assortment of silvery makeup pens resemble luxury calligraphy instruments.
In a sea of cosmetic brands, it is hard to stand out and get noticed. But not for Ellis Faas. Her keen photographic eye was clearly a huge influence on her cosmetics range, which is nothing short of extraordinary. The color collection comes packaged in innovative pens that fit perfectly into a streamlined lightweight holder for absolute portability. You can mix and match the colors you carry in your purse or makeup bag to your mood or your whim. The case is
NICKY KINNAIRD – RETAIL ROYAL
MEET THE LUXE RETAILER
London Beauty Page would not be complete without featuring the First Lady of Niche Brands, Nicky Kinnaird, as our launch Beauty Guru. She is founder and president of SpaceNK Apothecary (the NK is her namesake), a veritable rolodex of big name luxury beauty and global cosmeceutical brands, and innovative products, tools and ranges. Now on both sides of the pond, her SpaceNK empire is a high-end beauty lovers’ pleasure palace – the place to go for those in the know who want something different or a classic cult product.
www.spacenk.com
What are your criteria for selecting the brands you feature under the SpaceNK umbrella?
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