READ THIS BEFORE YOU REACH FOR THE SHAMPOO

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Shampoo, conditioner and the occasional mask have been the haircare protocol for as long as we can remember, but it might be time to rethink these three basics. With an increased focus on the scalp and the role it plays in healthy hair growth, a pre-shampoo product movement is upon us. From scrubs to protein-rich treatments, what you do before you shampoo may just be the key to strong, shiny strands.
Madam C.J. Walker Beauty Culture Dream Come True Wonderful Pre-Wash Protein Treatment ($32)
This fortifying and strengthening mask may seem similar to the products you’ve been using for deep conditioning after washing your hair, but, alas, it’s not. Packed with protein that pen
BESPOKE BEAUTY

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Not too long ago, customized lotions and potions were reserved for those willing to drop a pretty penny, but not anymore! From skincare and foundation to fragrance and beyond, we found a few ways to get custom-made products created with your unique needs and wants in mind—and it’s a lot easier and less expensive than you’d think!
Fragrance: Scent Trunk (starting at $12/month)
Commissioning a bespoke fragrance used to be a lengthy process that involved working one-on-one with a parfumeur and often spending months and thousands of dollars to get it just right. But when you use Scent Trunk. This innovative service sends you a free at-home test kit with six core scents t
SOOTHING SCENT – LAVENDER TO CALM & RELAX

The word lavender comes from the Latin root lavare, which means “to wash,” but it’s renowned for its distinctive fragrance, which comes from pressing the essential oil from its violet flower. Since ancient times, it has been used in baths to help purify the body and spirit, as well as a remedy for insomnia and anxiety, depression and fatigue. Research has confirmed that lavender produces a calming, soothing, and sedative effect when its scent is inhaled. Today you can find this wonderful scent in soaps, shampoos, sachets and beauty products, like those listed below. Please follow us on Facebook and Twitter to learn more about lavender and how it can bring you serenity and a good night