Photo Credit: L’Oreal USA
By Guest Bag Lady Dorene Kaplan
After reading Beauty in the Bag Lady MWC’s endorsement, I figured it was time to give my colored locks a sodium laurel sulfate break as well. But first, a little investigation was in order. By most accounts, this far reaching trend began roughly 10 years ago with Pureology’s 100% vegan shampoos and conditioners. Once the province of high priced salon and niche brands, today, sulfate-free shampoos and conditioners number in the multitudes and are available at all prices.
In fact, the market leaders include two drug-store brands:
L’Oreal EverPure: a color-care system available in moisturizing, smoothing and volumiz