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BEAUTY   |   AESTHETICS   |   WELLNESS

A GENTLE FOAM: SLS-FREE SHAMPOOS

Posted by 09.22.09

Photo Credit: L’Oreal USA

By Guest Bag Lady Dorene Kaplan

After reading Beauty in the Bag Lady MWC’s endorsement, I figured it was time to give my colored locks a sodium laurel sulfate break as well. But first, a little investigation was in order. By most accounts, this far reaching trend began roughly 10 years ago with Pureology’s 100% vegan shampoos and conditioners. Once the province of high priced salon and niche brands, today, sulfate-free shampoos and conditioners number in the multitudes and are available at all prices.

In fact, the market leaders include two drug-store brands:

L’Oreal EverPure: a color-care system available in moisturizing, smoothing and volumiz

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