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Posted by 06.21.12

When it comes to sun protection, men woefully lag behind women, according to a recent survey sponsored by The Skin Cancer Foundation in partnership with Banana Boat and Hawaiian Tropic sunscreen brands.

Nearly half – 49% – of the men in the U.S. admit to not using sunscreen in the past 12 months, while only 29% of women haven’t, the survey revealed. And when it comes to skin cancer warnings, don’t rely on your man to help you out. An alarming 70% of men don’t even know the signs, according to the poll.

In part, men’s lack of interest in sun protection derives from their misconception that woman are more sensitive to UV radiation then men and therefo

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