SHISEIDO TURNS 140, LAUNCHES LIMITED EDITION EUDERMINE
Photo Credit: Shiseido.com
When a brand turns 140 years old, you do more than uncork a champagne bottle and take a deep sip. You throw a party, and Limited Edition launches.
Shiseido’s 140th anniversary this year is marked by the launch of several blockbuster skincare products, as well as a Limited Edition of its classic Eudermine Revitalizing EssenceÂ ($60), which is a revival of the brand’s first ever cosmetic product – all in its original packaging. This is truly a collectible, and the vintage packaging (think a beautiful scarlet bottle with globe-shapped stopper) willÂ fulfill the wishes ofÂ any retro-obsessed beauty junkie.
First introduced in 1897, the Eudermine formula has transformed very little