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Posted by 10.24.13

Most hair stylists and colorists recommend not washing hair every day as it can strip oils.  I often follow this rule, but after one day of not lathering up, my fine color-treated hair looks limp and greasy. That’s why I’m a huge fan of dry shampoo. It not only refreshes hair in between washes, but also adds great body and texture to fine hair like mine.

Most of the time I shy away from hair products that are overly scented, but the new Alterna bamboo style cleanse extend translucent dry shampoo ($22) in mango coconut and sheer blossom smell heavenly and soak up my greasy roots without leaving any chalky residue.  A few spritzes of the light aerosol spray to roots adde

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Photo Credit: Matthew Minucci

Posted by 06.24.13

When I heard about Clinique’s sensitive skin nail enamel, I was even more curious than if it was the latest skincare trend. After all, I had never heard of sensitive nails but I felt as though I must be missing something.

Leave it to Clinique to figure this out. They have discovered that we touch our eyes eyes about 200 times a day; therefore, nail enamel that is not properly formulated for sensitive skins can cause significant allergies or periorbital dermatitis, which is a facial rash that develops around the upper and lower eyelids. No thank you!

A Different Nail Enamel for Sensitive Skins(ARV $16)
This newly realized data inspired Clinique to devote six years of R&D to develop

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Posted by 03.15.13

Everything new and noteworthy in makeup seems to be focused on upping the ante in the nail space. Illamasqua Speckled Nail Varnish for spring 2013 is something every girl should own, in all the shades. Do not pass go: simply make a mad dash to your nearest Sephora and stock up before these limited editions become rare collectibles.

Inspired by the beautiful and delicate markings on a bird’s eggs (which is hard to miss on the finished products), these speckled eggshell one-of-a-kind nail lacquers have us ecstatic. They’re currently available in five pastel and neutral shades for spring 2013 including: Speckle (a lavender/eggplant shade), Motle (mint green), Fragile (a classic robin’s egg

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Date: 03.09.13

Everything’s custom these days: suits, shoes, accessories—so why not hair care?

Advanced Haircare, L’Oreal’s latest breakthrough collection was five years in the making. The attention to detail, packaging, and results leads to five superb modules, targeting different hair concerns, that under promise and over deliver. I’ve never seen anything on the market quite so luxurious and results-driven: think of these new launches as the Cadillac of haircare.

The collection addresses the damaging effects of a variety of aggressors such as chemically-processed hair, heating tools, and the general harshness of the environment in which we live. While these are not palpable on an immediate or even daily basis, they take their toll on hair—so much so, that not just any old shampoo or conditioner will do (you wouldn’t just go to any esthetician now to get your facial, would you?).

Well, that’s just one of the ways hair care has evolved: it’s becoming more like skincare. While we certainly don’t think you should splash toner on your hair, we certainly agree that some extra specialized TLC is in order.

Total Repair Shampoo and Conditioner

About Advanced Haircare

The idea behind the collection is five sets of shampoo and conditioner and seven treatments designed to be a sort of bespoke tailor for your hair. The marketing claims are strong: the line promises instant results and lasting transformation. The last time I encountered any hair treatment that was truly lasting, it was  certainly a professional job at a salon, and not something that I could get from my local mass market store.

Of course, the hair market has always prided itself for being innovative, and offering products for every hair type. But this is the most comprehensive hair care collection launch I’ve seen yet.

And because each particular hair type is so different (ethnic hair, frizz-prone hair, fine and limp hair, thick and full-bodied hair….the list goes on and on), bespoke makes total sense. The star ingredient in this line is Arginine-K Complex, the fourth largest component of keratin in the hair, and one of hair’s basic building blocks.

The five modules include:

LOreal Advanced Haircare Total Repair BalmTotal Repair Damage Erasing Balm

Total Repair 5: Targeted towards those with visibly damaged hair, this collection of products is all about repair, and it includes Arginine-K Complex along with ceramide, which is a patented L’Oreal ingredient that aims to reinforce and strengthen the weaker sections of the hair shaft. The Damage Erasing Balm (use with the shampoo) Benjamin Buttons your hair for up to a year’s worth of damage—tall claims from a jar! But the proof is in the pudding: my strands were less brittle, more hydrated, and full of shine. The other Total Repair 5 products include a shampoo, a conditioner, and the marvelous Restorative Dry Oil—a leave-in treatment for flyaways.

Loreal paris advanced haircare smooth intenseAdvanced Haircare Smooth Intense Xtreme Straight Creme

Smooth Intense: This module is all about frizz control for up to 72 hours, thanks to the Arginine-K Complex combined with Oleo Keratin. The line includes Xtreme Straight Creme, a leave-in smoothing creme, which truly works and delivers great cushion while blow drying. Then there’s the shampoo and conditioner, of course, and the Smooth Intense Frizz Taming Serum, which is one of my favorite products in the Advanced Haircare collection.

Advanced Haircare Moisture Rush Mask

Power Moisture: You guessed it—this line is all about hydration, and the formulation of these products combines hyaluronic acid with Arginine-K Complex. The idea is that these ingredients give an instant rush of moisture. Hence the Power Moisture Rush Mask, which is a rinse-out conditioning masque for some seriously superb hydration, a shampoo and a conditioner, which quenches hair from root to tip. This is one of my favorite modules because my hair gets drier than a fried coconut in a desert—especially during winter.

After using Advanced Haircare Total Repair Shampoo/Conditioner

Color Vibrancy: With Arginine-K Complex, anti oxidants, and UV filters, this module is for those who really can’t stand faded color. It is like a Halle  Berry’s Storm-like shield for your hair: the products are all about protection. Since sunlight and aggressors can really cause UV oxidation and faded color, the ingredients lengthen your color vibrancy for up to eight weeks. The line includes the Color Vibrancy Dual Protect Spray, in addition to a shampoo, and a conditioner.

Triple Resist: The last module features concentrated Arginine, and is all about reinforcing hair so it doesn’t fall out or break. This is so vital to me because as a new mom, hair loss is all I’m experiencing. The concentrated Arginine reinforces strands and helps weak hair. The module includes a Triple Resist Ultimate Strength Solution, as well as a shampoo and a conditioner.

And, just like a bespoke tailor, you can mix and match the products you want and need to address your specific issues. That’s shear genius.

As if all of this technology wasn’t impressive enough, the prices are pretty fantastic as well, from $4.99  – $7.99. If you have any questions about your hair—or products to buy, tap into the power of  Twitter: @LOrealParisUSA has debuted #AskHairGenius—a service designed to share personalized and expert hair advice. Whether it is an inquiry on style, products, regimen, or hair health, tweet away (don’t forget to tag #AskHairGenius) to receive expert advice.








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