Nail parlors as inviting as a Starbucks? Seems like an impossibility, but Julep founder Jane Park envisioned nail salons as bonding places for women, much like golf courses are for men, and made it a reality. In 2007, she opened the first Julep nail parlor in Seattle and today runs a brand that specializes in nails but also offers skincare, beauty, and hair products that are sold at Sephora and online. Building a social media community has been key to the brand’s success and now includes thousands and thousands of members. Here Jane shares her story with Beauty in the Bag.
Tell us a bit about your background. How did you get started in the beauty business?
I was a