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BEAUTY   |   AESTHETICS   |   WELLNESS

WHERE THE BEAUTY ELITE MEET

Posted by 03.08.12

The Cosmetic Executive Womenโ€™s Product Demo is an annual event that brings together all the leaders in the beauty industry to test and ultimately vote on the yearโ€™s best introductions across 29 categories of makeup, skin, hair, body care and fragrance. This yearโ€™s demo, which took place yesterday in New York City, was no different, with approximately 2,000 members of the industry sampling and learning about products that are all vying for the coveted CEW Beauty Awards seal.

From vibrating lip exfoliators to the latest keratin hair treatments and peptide packed anti-aging creams, over 625 products representing more than 300 brands were on display at the Metropolitan Pavilion on West

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Giveaways

  • Craving the matte but not the flat? Meet Velvet Glam and say goodbye to dry, flat lip color and hello to an almost matte finish that lasts! Infused with microscopic pigments that imperceptibly reflect light for full coverage color that appears matte, yet keeps your lips looking fresh and supple. Enjoy long lasting color and beat the battle of the dry lip for good! How to use: Apply to clean, exfoliated lips. Outline with precision applicator, then fill in lips to desired coverage. Blot with tiss


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