MEET RICARDO QUINTERO – CO-FOUNDER OF CARE SKINCARE
A skincare industry veteran, Ricardo Quintero joined The Estee Lauder Companies in 1999 and served as Senior Vice President, Global General Manager, Clinique. Prior to this role, he held several international positions including Senior Vice President, General Manager of Clinique International, overseeing the Clinique business outside of North America. He also served as General Manager for The Estee Lauder Companies in South Korea and Mexico. Earlier in his career, Ricardo developed his marketing acumen at Pepsico and Procter & Gamble in his native country of Mexico.
These various roles gave Ricardo a chance to lead some of the most dynamic beauty industry launches that have ever happe
JESSICA ALBA SIGNS ON WITH BRAUN
You’ll soon be seeing the gorgeous Jessica Alba in a new role—Breauty Brand Ambassador for Braun. No newbie to the beauty sphere, Jessica founded The Honest Co., which sells natural and organic bath and body products in addition to baby and home items.
As far as Braun goes, Jessica will appear in a cross channel campaign that breaks this month in TV, print, online, and in stores. No word yet on exactly what products Jessica will be selling, but Braun is a German small domestic applicance company (now owned by Procter & Gamble) that manufactures shavers for men and women, hair care devices, and hair removal gadgets.
Given Jessica’s flowing locks, we can only g
WE’RE LIVING IN A DIGITAL WORLD
To paraphrase Madonna, “we are living in a digital world.†Grandmothers use Facebook, smart phones can hail a cab or a date, and supermarkets are so yesterday. Beauty too has gone digital, with specialized makeover, purchase, and treatment apps that tell you what, when, and where to buy a product or service.
But these user-friendly functions just scratch the service of digital’s reach. To keep up with consumers’ insatiable demand to be connected at all times, beauty companies are directing more and more resources to digital research, marketing, and innovative selling platforms.
In fact, beauty industry think tank, the Master’s Degree Program in Cosmet
