YOU…ONLY BETTER! THE MAGIC OF PRIMER
What retouching does for photos, primer does forÂ your complexion. Just askÂ any makeup artist and they’llÂ tell you it’s the secretÂ to flawless skin. It’s the bestÂ way to prevent your makeupÂ from melting, smudging, and fading away plus primers smooth the complexion, visually blur imperfections, minimize pores, even out skin tone, and create the perfect base so your foundation glides on easily, evenly, and stays put all day.
All primers give your skin a soft-focus finish and smooth, silky texture but there are those that are chock full of added benefits toÂ bridge the gap between skincare and makeupâ€”they’re formulatedÂ to counteract redness, moisturize, absorb
PRIMERS UP THE ANTE
Once upon a time, primers were considered just that: the first steps to your makeup routine. Smashbox Cosmetics’ Photo Finish was a big hit (and still is), because of the way it could go on smooth as silk on skin with its silicone ingredients.
But now, primer options have moved well past smooth and silicone-infused. The notion of a primer as merely prepping a canvas for makeup is so 2010â€”primers today serve to correct skin tone, texture, and even makeup. Here are a few that are upping the ante.
Clinique Superprimers ($27 each)
From correcting skin dullness to counteracting redness, each Clinique Superprimer tackles a problem one by one. There are six Superprimersâ€”one U
BEST SWEATPROOF MAKEUP REVIEW
As temperatures rise, so does the urge to switch to stay-in-place makeup that won’t melt by lunchtime. With some new formulations, you can get through the day and move on to dinner with just a quick touch up.
Great technology is no longer doomed to live only in jars and bottles. It has made its way into color cosmetics. Aren’t you willing to pay extra for makeup that delivers more and adds convenience? With these great time saving formulations, there is no need to carry your entire makeup closet with you just to get through the day.
One way to get your makeup
ALL PRIMED UP: BEAUTY’S BEST FACE PRIMERS
Primers are like that best friend you didn’t know you always had: they’re there in a pinch for you. Of late, so many remarkable primers have been cropping up from various brands, with different properties, that it’sÂ no longerÂ one size fits all. Here are some of our absolute favorites:
A lightweight option
Elle Cosmetics’ Face Primer($30)
This silky, lightweight primer is filled with “optical effects” that include light reflecting particles and soft vision powders to help even out skin tone and reduce redness, as well as provide a good foundation for makeup. Silica and mica also help absorb excess oil, green tea extract, caffeine and sucrose act as skin conditioners and help