Photo Credit: Loreal.com
When I first started writing about the cosmetic industry, the number of brands owned by the Lâ€™OrÃ©al group fascinated me. The Paris-based beauty giant not only markets Lâ€™OrÃ©al cosmetics and hair care, but it also owns LancÃ´me, Maybelline, Kiehlâ€™s, Clarisonic, SkinCeuticals, and the Ralph Lauren, Yves Saint Laurent, and Giorgio Armani beauty brands, among a host of nearly two dozen other familiar ranges. We can now add NYX Cosmetics to that mix, which was acquired this week by Lâ€™OrÃ©al for a reported cool $500 million. That ainâ€™t loose change!
Headquartered in Los Angeles, NYX was created in 1999 by entrepreneur Toni Ko, who had a vision for d