Once upon a time, you had to search high and low for creative, niche, and often underground beauty finds. But now a TSA-approved fragrance atomizer, nail polish pens, and intense lip glosses that actually stay put can be yours for the browsing on new beauty sites that specialize in the unusual and rare.
â€œBeauty is similar to food in a wayâ€”frequently the indie/artisanal products are â€˜where it’s at.’ We’re foodies for beauty,â€ says Laura Bronner, co-founder/CMO/COO of Gloss48. This newly launched site takes the unique to the extreme by offering temporary exclusives, and at a special price. This week Comodynes Get Glowing Mask + 16 Tanning Towelettes
Photo Credit: Twisted Lily
Maybe it started with designer Jean Paul Gaultierâ€™s fragrance talk at the Brooklyn Museum, but the borough known for hipsters, farm-to-table dining, and cutting edge artists can now add niche fragrance destination to its highlights.
â€œWeâ€™re joining a growing neighborhood of upmarket boutiques, Nolita outposts, and restaurants near downtown Brooklyn, the Barclay Center, and transportation thatâ€™s fast becoming a destination for fragrance and niche beauty,â€ says Eric Weiser, co-owner of Twisted Lily Fragrance Boutique & Apothecary. Last month, Weiser and his partner, Stamatis Birsimijoglou, opened a neighborhood boutique to showcase niche, indie, and local
NICHE PERFUMERIES OFFER ARTISANAL FRAGRANCES AND PERSONALIZED SERVICE FOR DISCERNING NOSES.
I love fall – for me itâ€™s all about new beginnings â€“ the start of the school year, new clothes and most excitedly, the time to choose a new fragrance. And Iâ€™m a tough customer in this area â€“ I donâ€™t usually go for the blockbuster commercial scents. Thankfully, niche fragrance options presented in retail venues that focus on a new intimacy between customer and brand are more plentiful than ever.Â
Just in Time for Valentine’s Day, Scented Gifts for $55.00 and Under
Iâ€™m powerless against the siren call of fragranceâ€”particularly niche fragrances, those artisanal and mindfully crafted perfumes that reflect the creativity of the perfumer and the fearlessness of the marketer. Often transportive, sometimes challenging, the olfactive compositions of companies like Lâ€™Artisan Parfumeur, Bond No. 9, Le Labo, Serge Lutens, Santa Maria Novella and FrÃ©dÃ©ric Malle call to me like Christian Louboutin speaks to the shoe obsessed.
But alas, such temptations come with a price, and in these recessionary times, Iâ€™ve sublimated my proclivitiesâ€¦at least, a bit.