Always one for celebrating individuality and going against the grain, Taliah Waajid had a dream of being a pioneer in the natural hair care world â€“ and thatâ€™s exactly what she accomplished. Being natural means being yourself, according to Taliah, and when you stand tall and celebrate that, others will as well. Tapping into her strong desire to create chemically-free hair products, Taliah founded Pure & Natural Shea-Cocoâ„¢, the five-product line for natural hair enthusiasts.
Taliah took time to speak with Beauty in the Bag on why natural hair care is the way to go.
1.How and when did you first become interested in natural hair care?
Nancy Twine, founder of Briogeo Hair Care, is an entrepreneur going places. She left a career in finance to launch a line of natural hair care products, based on the formulations her grandmother created in rural West Virginia. Nancy introduced the beauty industry to Briogeo as a Discover Beauty exhibitor at Cosmoprof North America 2013 and shortly thereafter launched the product line to the public in the Fall of 2013.Â Within 2 months of the product launch, Nancy secured the brand a Sheckyâ€™s â€œBest In Beautyâ€ Award for Best Shampoo and landed meaningful retail placement in Fred Segal, UrbanOutfitters.com, and The Cosmetic Market beauty chain.
Here, Nancy tells Beauty