STEP INTO THE LIGHT WITH BLUR BEAUTY PRODUCTS
Photo Credit: clinique.com
The latest buzzword in beauty is “blur” and the new crop of blurring products makeÂ imperfections magically disappear. In person, they do for you what your smart phone’sÂ filters do for your photos thanks to minute optical blurring pigments that reflect light givingÂ you soft-focus finish for a near-flawless looking complexion, at least while you’re wearing it. These products make it easy to mask crow’sÂ feet, lines, dark circles and the like.
At the recent CEW Beauty Insiders event in New York City, Mintel, the leading trend forecaster, reported that mature women (aka as boomers) aren’t alone in their love of these illuminating beauty products. The “selfie generation” is now on b
BRING IT HOME â€“ BEAUTY DEVICES SURGE FORWARD
Photo Credit: palovia.com
There is a new wave revolutionizing beauty and itâ€™s all about gadgets. At-home devices that firm and tone, fight acne, remove hair, diminish lines and wrinkles, and brighten teeth among other benefits are becoming increasingly popular as consumers look to take control of their beauty procedures, according to panelists at the recent HBA EXPO presentation entitled, â€œDevices: The New Frontier for Skincare and Personal Care.â€
â€œHome care devices continue to show strong growth and increased consumer acceptance. Fueled by their convenience, greater ease of use, portability and advanced efficacy, more affordable devices that can reverse sun damage, remove hair, reduce d