Photo Credit: CANVA.COM
The ethical skincare and menâ€™s grooming verticals are set to explode in coming years, and Bulldog SkinCare for Men â€“ which straddles both burgeoning markets -is uniquely poised for success with the launch of a new eco-friendly packaging and bamboo razor.
The always vegan-friendly and anti-animal testing brand recently introduced their new packaging and razor to NYC media at the American Kennel Club Museum of the Dog where brand mascot, Benny the bulldog, was on hand for photo ops.
Instead of fossil fuels like petroleum, Bulldog is tapping into sugarcane for packaging. The process which involves extracting ethanol from the sugarcane plant requires little more than natural
Men are now seeking skincare, hair care, and a wide variety of cosmetic procedures, and they are not only driven by their partners, but also by their own self-improvement goals.
Over nine in 10 American men age 18 and older use some sort of grooming product, which can include facial and body skincare, shaving, hair care, and fragrance, according to NPD. Only one quarter of US men use facial skincare products, lip and eye products, and anti-aging treatments. Among men using facial skincare, over one-third (37%) use facial cleansers, lotions, and moisturizers.
Despite the explosive growth in menâ€™s skincare brands, 75% of men over 18 are not using any facial skincare products.
Photo Credit: us.boots.com
No need to share your coveted Boots No7 Protect & Perfect Serum with your husband, boyfriend, or son anymore. The beloved UK pharmacy chain has just launched its No7 Men skincare line in the US at Walgreens and Duane Reade drugstores nationwideâ€”that means your man can get his Brit on at more than 8,000 locations.
There are approximately 16 No7 Men products available in the UK and six of them have made the journey across the pond. Those items are:
No7 Men Protect & Perfect Intense Serum (ARV $24.99) â€“ Just like the womenâ€™s serum, this one fights loss of elasticity and wrinkles, but in a formulation better suited to menâ€™s skin. Use in the morning and
What do three Swedish ski bums have in common with menâ€™s skincare? Itâ€™s called Recipe for Men, a Swedish import that has been created especially for the needs of menâ€™s skin. Launching this month in the U.S., Recipe for Men is the second most popular menâ€™s skincare line in Sweden and currently sold in 25 countries around the world.
Founders Mikael Snabb and Jesper Matsch, two college students, and Jesper Ronnback, an Olympic skier, met on the ski slopes of Sweden. In addition to skiing, the three friends quickly recognized another commonality â€“ the toll that their enthusiasm for outdoor sports and the harsh Scandinavian winters was taking on their skin.