HipDot Cosmetics delivers vibrant, high-performance beauty products and believes in celebrating individuality and creativity through beauty. Samantha Lim and her team are always thinking up ways to feel good, look cool, and have fun. Working hard to develop cruelty-free, hyper-pigmented formulas in thoughtful, functional packaging, HipDot’s launch collection is vegan, and free of talc, mineral oil, parabens, phthalates, and synthetic fragrances.
Samantha knows that great makeup isn’t expensive to make, so it shouldn’t be expensive to buy. HipDot’s global partners and direct to consumer sales allow delivery of prestige quality products at affordable prices.
BITB spoke with Samantha
Photo Credit: maybelline.com
The newest crop of eyeliners would make Brigitte Bardot green with envy (cat eye, anyone?). They range from thin, portable, sleek pencils to fluid, inky liners that are easier than ever to apply like a pro. Just one carefully placed sweep across your lid and you’ll be good to go.
Here are our newest favorites:
Maybelline Master Kajal ($5 in drugstores)
This waterproof eyeliner actually is a little thicker in look and feel than many of the finer tipped varieties out there, but it is easy to hold and use, almost like a pen. The formula is infuse
Photo Credit: bobbibrowncosmetics.com
Nudes or the “no makeup” look is becoming more popular. There is a huge range of nude makeup shades that are available — Maybelline, Urban Decay, Bobbi Brown Cosmetics, and more — and even some celebrities, like Jennifer Aniston, are embracing the au naturale look. Aniston recently ditched the makeup for her role in Cake, saying that she found it “dreamy, empowering, and liberating.”
Makeup artist Gita Bass is fond of the nude look, and has worked with celebrities like Ashley Greene, Selena Gomez, Katie Holmes, Debra Messing, among others. Her mantra is about taking care of your skin first, and the makeup will come later. She gave Beauty in the Bag 7 great “no makeup” look tips.
Photo Credit: Loreal.com
When I first started writing about the cosmetic industry, the number of brands owned by the L’Oréal group fascinated me. The Paris-based beauty giant not only markets L’Oréal cosmetics and hair care, but it also owns Lancôme, Maybelline, Kiehl’s, Clarisonic, SkinCeuticals, and the Ralph Lauren, Yves Saint Laurent, and Giorgio Armani beauty brands, among a host of nearly two dozen other familiar ranges. We can now add NYX Cosmetics to that mix, which was acquired this week by L’Oréal for a reported cool $500 million. That ain’t loose change!
Headquartered in Los Angeles, NYX was created in 1999 by entrepreneur Toni Ko, who had a vision for developing a line of high quality,
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