Maybelline New York goes haute with its newest spokesmodel. Swedish supermodel Friday Gustavsson was just signed with the iconic American makeup brand, which is part of French beauty giant Lâ€™Oreal. Frida joins a rooster of other American and international models that represent Maybelline, including Christy Turlington, Julia Stegner, Kemp Muhl and Shu-Pei Qin.
While not a native New Yorker, Frida definitely relates to the aura of the iconic American brand. â€œA Maybelline New York woman is strong and confidentâ€”I love that attitude,â€ she stated.
The Stokholm native began her modeling career in 2009, when she opened the Valentino Haute Couture show in Paris. That
Fabulous and good-for-you beauty products need not break the bank, according to the winning results of SELF magazineâ€™s 2011 Healthy Beauty Awards, featured now in the publicationâ€™s May issue. The winners were all selected by SELF readers â€“ more than 2,200 women tested a yearâ€™s worth of new beauty products, 1,187 in total, ultimately choosing the best hair, face, makeup, body and sun items.
â€œConsumers are refusing to pay for things that donâ€™t fulfill a promise of efficacy,â€ said Elaine Dâ€™Farley, SELF beauty director.Â Product
Photo Credit: Maybelline.com
PRODUCT: MaybellineÂ® New York Lash Stilettoâ„¢ Ultimate Length Mascara
I consider myself to be a woman of reasonable expectations and modest tastes. However, my usual preferences fly out the window when it comes to eyelashes. I want them long, thick, dark and glossy. In an ideal world, my lash look would lie somewhere on the line between naturally beautiful and outrageously audacious.
After seeing dozens of print ads featuring models with fabulous lashes, I fell victim to the siren call of MaybellineÂ® New York Lash Stilettoâ„¢ Ultimate Length Mascara ($8). Even the product packaging, shiny black and metallic red in a geometric tube, is consistent with the look I was hoping for. Promising to do â€œfor lashes what stilettos do for legs,â€ I believed, and I purchased.
From the first application, I was disappointed. I thought Iâ€™d like the â€œGrip & Extendâ€ brush but it didnâ€™t do much for my lashes. (To be fair to the brush, that could have been the formula.)Â After applying aboutÂ nine (seriously) coats, I looked in the mirror and thought, â€œMeh.â€ My only consolation was that I could keep the product and use it as an everyday mascara.
How wrong I was. JustÂ two hours later, a brief glance in the mirror caused me to do a double take when I noticed black mascara flakes around my eyes. As the day went on, the flaking continued and worsened, so that I was excusing myself every few hours to go to the restroom to clean up the area between my lower lids and the apples of my cheeks. When I got home that night, I threw out the tube.
Maybellineâ€™s overall stellar line of mascaras is marred by Lash Stiletto. This product is not worth buying, even considering the modest price. The only similarity this mascara shares with stilettos is that wearers will find themselves dying to take it off at the end of the day.
BY WAY OF: PURCHASED