In the midst of the pandemic, both customers and brands are looking for new ways to experience beauty and the traditional retail space. Enter Beautyque NYC Co-Founders Sonia Khemiri and Sylvie Giret, two woman who have made a major pivot to a new interactive, virtual shopping, education and beauty brand experience – all from the comfort of the consumer’s home. Both Sonia and Slyvie are French born but US-based business women who met and started collaborating together after they created their own skin care lines.
At Beautyque, customers are given the opportunity to understand and make their own choices for beauty and wellness. Before shopping, Beautyque’s primary mission is to help
Photo Credit: Beautyinthebag.com
On the night of the 2017 Women’s March, Alexis Androulakis and Christina Basias watched the massive numbers of women and allies that came together across the world to march for equality. They imagined every human that marched donating and the change it would create, and it was an AHA moment. They saw an opening for activist beauty, and thus Fempower Beauty was born.
The initial idea that Alexis and Christina had was for a product that femmes interact with on a daily basis to spark magic and create impact. They chose beauty because it has inevitably dictated what it means to be “feminine” for centuries. And they knew that those rules had to change. Wanting to make giving back as easy a
Photo Credit: Myndspa.com
When I was fresh out of Barnard, I was treated to a mani at the famous Red Door Salon by a woman who I considered to be a mentor. It was a huge treat for me and started me off on a lifetime of professional beauty treatments. The iconic Elizabeth Arden Red Door on Fifth Avenue was truly THE beauty institution of it’s time for a lot of very posh women.
Fast forward to 2019 and Red Door Salon & Spa has just undergone a comprehensive modernization. Now known under the moniker Mynd Spa & Salon, the brand has a fresh and uber modern zen-like feeling, a huge departure from the original. The new menu will feature bespoke beauty and wellness services covering massage therapy, body treatmen
Guerlain La Petite Robe Noire Lip Color’Ink – Love this long lasting natural looking color that lasts without drying out my lips. My perfect shade is L111 Flawless, a neutral beigy nude. With well done up eyes and a few coats of rich glossy black mascara, it’s a good look. And did I mention that it smells light and kind of fruity… For night time or on camera, I go with YSL Rouge Pur Couture. It’s a luxurious silky texture, the shades are pretty fabulous and it glides on beautifully, no lip liner needed.
How am I supposed to pick just one?!?!? For a daytime, I love Charlotte Tilbury’s “Bitch Perfect,” which is literally the only nude that works with my skin tone.