Photo Credit: makeupfactory.de
The makeup market is saturated, to say the least, so new brands need to stand out if they want to be successful. Extended shade ranges for a wide array of skin tones is one way to garner a following fast (hello, Fenty Beauty), but innovative formulations that can’t be found anywhere else are a sure-fire way to gain attention and traction. One new brand (at least here in the U.S.) that’s shaking things up is Make Up Factory, and you’ll be seeing a lot more of this new innovative German import.
Make Up Factory hails from Munich and the brand’s mission was to create high-quality cosmetics that can be used by professionals and amateurs alike. Developed in collaboration with some of Euro
Photo Credit: beautyinthebag.com
It seems that everyone is constantly on-the-go these days, and according to Andi Black, creator of CAJ Beauty, looking and feeling beautiful should be a fun priority in a busy life.
Before becoming a full-time mom to her three children, Beau, Kyle and Cole, Andi’s career and life was an ever-changing journey. As a singer, tv personality, entrepreneur and daughter of a model, the pressure to “look good” was always present, but it was never defined by her own standards. A firm believer that women should have their best day, every day, Andi created the CAJ Beauty product line – Care Amplify Joy – for women to look gorgeous and feel confident without the need of expensive trips to the h
Frustrated with the cumbersome process of booking beauty appointments—you know the drill, you call various salons to find your desired stylists and time slots not available and end up with an unknown and a disastrous hair cut—Melody McCloskey joined forces in 2011 with her Current TV colleague Dan Levine to found StyleSeat, an online marketplace for beauty and wellness services. Prior to StyleSeat, Melody led digital distribution for Current TV. With more than 250,000 stylists in over 15,000 cities across the U.S. and more than 5 million beauty appointments booked in 2013 through StyleSeat, Melody has not gone unnoticed by the press. She has been named one of the Top Women in Tech
In celebration of it new website, Make Up For Ever offers Beauty in the Bag readers an eye catching giveaway. We have 3 sets of the new Make Up For Ever Smoky Extravagant Mascara and an Aqua Liner of your choice (a total value of $47) to give to our lucky winners.
Created by makeup artist Dany Sanz, Make Up For Ever’s color cosmetics are loved by professionals and beauty afficianados of all sorts. Smoky Extravagant Mascara has joined Aqua Liner as a pro staple to create runway ready eyes that pop.
Aqua Liner is a precision liquid eyeliner that stands up to even the most extreme environments. It’s waterproof, long lasting, and dries quickly. If it doesn’t melt under hot runway lig