MEET LILLI GORDON: CEO/FOUNDER OF FIRST AID BEAUTY
Once she discovered the beauty industry, Lilli Gordon, CEO and Founder of First Aid Beauty never looked back at her former career in finance. It all started with a job guiding the fledgling Fresh soap and body line into a full-blown luxury skincare company, ultimately purchased by LVMH. Next, Lilli turned to a beauty cause very close to her own heart, efficacious, every day skincare that was developed for sensitive skin. She founded FAB in 2009, and now her fundamental, workhorse products are sold at Sephora and multiple online resources.
www.firstaidbeauty.com
Tell us a little bit about your background. How did you get started in the beauty biz?
I have a very strange background t
IT TAKES A VILLAGE: SAKS FIFTH AVENUE’S NEW FRAGRANCE TOWN
Photo Credit: Saks Fifth Avenue
Visitors to the Big Apple as well as New Yorkers can sniff to their hearts content at the newly re-vamped fragrance floor at the Saks Fifth Avenue flagship in Manhattan. No longer hidden among a forest of scents, cutting-edge, artistic brands like Le Labo and Kilian, as well as the most dignified of classic favorites like Hermès and Chanel have their own freestanding mini-shops.
Ten days of special events to celebrate the floor’s unveiling kicked off last week, but you are not too late to catch a few, including.
October 2 – A retrospective of the seven generations of Creed fragrance creations.
October 3 – Celebrate Bond No. 9’s 10th anniversary with a Fine Fragrance Happy H
WE’RE LIVING IN A DIGITAL WORLD
To paraphrase Madonna, “we are living in a digital world.” Grandmothers use Facebook, smart phones can hail a cab or a date, and supermarkets are so yesterday. Beauty too has gone digital, with specialized makeover, purchase, and treatment apps that tell you what, when, and where to buy a product or service.
But these user-friendly functions just scratch the service of digital’s reach. To keep up with consumers’ insatiable demand to be connected at all times, beauty companies are directing more and more resources to digital research, marketing, and innovative selling platforms.
In fact, beauty industry think tank, the Master’s Degree Program in Cosmetics and Fragrance Marke
A QUICK WHIFF, A SLY GLANCE, A NICHE FRAGRANCE
The behind-the-scenes of fragrance creation is a fascinating world. And, in my opinion, perfumers have one of the most creative and expressive jobs in the process. Not only do they work with lovely odors all day, but also they get to meet well-known designers and celebrities in the process—think Beyoncé, Lady Gaga, and Vera Wang.
Department store counters are chock-a-block full of new and popular scents, but perfumers really soar when they compose so-called niche fragrances. Produced in limited quantities and sold at specialty boutiques, these scents defy the conventional. They use rare ingredients, smell like nothing else, and generally cost more. True uniqueness has its price!
The
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