We live in an app world, and Lâ€™OrÃ©al Paris has just taken a quantum leap in the category of makeup apps. Launching in late June, the Lâ€™OrÃ©al Makeup Genius app will let you seeâ€”in real timeâ€”how different makeup looks, created by a makeup artist, look on you, and how a precise product, shade, or texture would look.
An instantaneous transformation will be at your fingertips, or rather your iPhone or iPad. Using your deviceâ€™s frontfacing camera, your face will appear on the screen, ready for you to start playing. You can choose from a Â½ dozen looks designed by Lâ€™OrÃ©al Paris Consulting Celebrity Makeup Artist Billy B. Try the Butterfly Eye,