READ THIS BEFORE YOU REACH FOR THE SHAMPOO

Photo Credit: facebook.com/pg/mcjwbeauty

Shampoo, conditioner and the occasional mask have been the haircare protocol for as long as we can remember, but it might be time to rethink these three basics. With an increased focus on the scalp and the role it plays in healthy hair growth, a pre-shampoo product movement is upon us. From scrubs to protein-rich treatments, what you do before you shampoo may just be the key to strong, shiny strands.

Madam C.J. Walker Beauty Culture Dream Come True Wonderful Pre-Wash Protein Treatment ($32)
This fortifying and strengthening mask may seem similar to the products you’ve been using for deep conditioning after washing your hair, but, alas, it’s not. Packed with protein that penetrates th

Facebook

Twitter

LIVING PROOF ENTERS ANTI-AGING MARKET WITH STRATERIS

Posted by Wendy Lewis 01.21.14

We all know Living Proof, Inc. as an innovative, technology-based beauty company whose superb hair formulas have cut down on unmanageable frizz for zillions of women, and for having Jennifer Aniston and her glorious mane on board.

But Living Proof’s newest venture is even more exciting. They have developed a proprietary, cross-linking polymer film technology called StraterisTM, which can actually reshape the appearance of skin. Strateris was invented by an A-list team of researchers and clinicians at Living Proof led by Dr. Bob Langer, award-winning MIT Institute Professor; Dr Betty Yu, an expert in trans-dermal drug delivery; and world-renowned dermatologists and laser surgeons, Drs.

Facebook

Twitter

2013 QVC CUSTOMER CHOICE AWARDS – EVERY VOTE COUNTS!

Photo Credit: qvc.com

Posted by Wendy Lewis 09.10.13

There is still time to vote for your fave beauty products and tools of the 5th Annual QVC Customer Choice Awards. Voting ends September 20th. Check out these great nominees – and top picks in bold italics from BEAUTY IN THE BAG! (We’re huge fans of some of these short listed beauty brands and can’t wait to see the winners.)

Begin voting here: QVC BALLOT

Best Shampoo

WEN Cleansing Conditioner
Alterna Bamboo Volume Shampoo
Nick Chavez Advance Volume Shampoo
Living Proof Full Shampoo
Lea Journo Hydrating Shampoo

Best Conditioner

Alterna Bamboo Volume Conditioner
Alterna Caviar Moisture Conditioner
Nick Chavez Advance Volume Conditioner
Living Proof Fu

Facebook

Twitter

THE LIMITED EDITION BIRCHBOX FOR CEW RETURNS

Photo Credit: CEW

Posted by Dorene Kaplan 07.29.13

Following the announcement of the Cosmetic Executive Women CEW (Cosmetic Executive Women) Beauty Awards winners, many of our readers have been asking if CEW will once again partner with Birchbox to issue a special limited edition box. Well, we are happy to report that the answer is a resounding—YES!!

The Birchbox for CEW Beauty Awards Collection is available now and comprises two separate boxes: Prestige Headliners ($18) and Mass Appeal ($12). Each box contains CEW Beauty Insiders’ Choice Awards nominees.

The Prestige Headliners box contains six products with a total value of $64. It includes:

JULEP™ Essential Cuticle Oil
JULEP™ Nail Color
IT Cosmetics® Brow Power™ Univ

Facebook

Twitter