THE SWEET SMELLS OF INDIE FRAGRANCES
“Your perfume is about you, your joy, your curiosity and your experience of the world,” says Tara Swords, founder of Olfactif, the monthly subscription service that delivers under-the-radar, often-hard-to-find indie fragrance samples directly to your door. But there’s a big difference between the perfumes you find at the department store and those that you might not ever see or sniff first-hand (and there happen to be a lot of them)…
Just how do indie scents differ from their mainstream counterparts? Swords explains, “Smaller fragrance houses have less pressure to make a big profit on every product they launch, and that gives them freedom to a lot of things. They can follow whatever
MEET LISA HOFFMAN – FRAGRANCE AND LIFESTYLE CONCEPT ENTREPRENEUR
In a category that tends to prize logos over craftsmanship, Lisa Hoffman is passionate about pioneering new ways to experience fragrance – creating products that are innovative and that boast a singular purpose. Her fragrances come in vial-size sets of different scents that can be mixed and matched as the mood suits. Her Variations concept features four varieties of a similar scent formulated to be worn during the Morning, Daytime, Evening or Bedtime.
Inspiration for creating the Lisa Hoffman Beauty collection comes from her life as a dedicated mother, entrepreneur and wife of actor Dustin Hoffman. Foremost to the cultivation of her line, is Lisa’s focus on perfumery education. What beg
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