“Your perfume is about you, your joy, your curiosity and your experience of the world,” says Tara Swords, founder of Olfactif, the monthly subscription service that delivers under-the-radar, often-hard-to-find indie fragrance samples directly to your door. But thereâ€™s a big difference between the perfumes you find at the department store and those that you might not ever see or sniff first-hand (and there happen to be a lot of them)…
Just how do indie scents differ from their mainstream counterparts? Swords explains, â€œSmaller fragrance houses have less pressure to make a big profit on every product they launch, and that gives them freedom to a lot of things. They can follow
In a category that tends to prize logos over craftsmanship, Lisa Hoffman is passionate about pioneering new ways to experience fragrance – creating products that are innovative and that boast a singular purpose. Her fragrances come in vial-size sets of different scents that can be mixed and matched as the mood suits. Her Variations concept features four varieties of a similar scent formulated to be worn during the Morning, Daytime, Evening or Bedtime.
Inspiration for creating the Lisa Hoffman Beauty collection comes from her life as a dedicated mother, entrepreneur and wife of actor Dustin Hoffman. Foremost to the cultivation of her line, is Lisa’s focus on perfumery education. What beg