It all started because of one woman’s quest for lipstick that eschewed potentially harmful chemicals but also performed like the big guys. In 2011, Ilia founder Sasha Plavsic launched her own line of 6 Tinted Lip Conditioners that boasted up to 85% certified organic ingredients as well as fabulous shades.
The Vancouver, Canada native is now expanding the Ilia collection with more lip as well as cheek color options, including a Multi-Purpose Lip to Cheek Stick ($34). Simplifying beauty routines, but with great color is at the heart of these launches.
“Women should feel a complete shift with the use of only a couple products. A lipstick and Illuminator can go a long way in creating