Meet the Mediterranean Brand Maven
As a chemical engineer by training and an MBA post-graduate, Lena Korres knows a thing or two about the business of beauty. Having held a number of strategic posts at Korres – sales, marketing, communications, export and new product development – she is currently the Brand Development Director for the Korres Group including Korres Natural Products, Kings & Queens, Golden Krocus and Krocus Kozani Products. We asked Lena for her take on the original homeopathic pharmacy brand that hails from Athens, Greece, and has become a cult favorite among natural-loving beauty mavens with an itch for prestige.
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