READ THIS BEFORE YOU REACH FOR THE SHAMPOO

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Shampoo, conditioner and the occasional mask have been the haircare protocol for as long as we can remember, but it might be time to rethink these three basics. With an increased focus on the scalp and the role it plays in healthy hair growth, a pre-shampoo product movement is upon us. From scrubs to protein-rich treatments, what you do before you shampoo may just be the key to strong, shiny strands.
Madam C.J. Walker Beauty Culture Dream Come True Wonderful Pre-Wash Protein Treatment ($32)
This fortifying and strengthening mask may seem similar to the products you’ve been using for deep conditioning after washing your hair, but, alas, it’s not. Packed with protein that pen
FOR YOUR EYES ONLY: ULTIMATE EYE MASKS

Your eyes see a lot of action. Between squinting and smiling and crying and a thousand and one different expressions there’s a lot of movement going on. Combine that with loss of collagen due to aging and sun damage and you’re looking at eyes that look older than they need to—sometimes a lot older!
Your dermatologist or cosmetic surgeon can offer you options to remedy the situation, but there are also some amazing eye masks that smooth lines, lighten, brighten, de-puff, and help you look rested (even when you’re not).
Home Fix:
Give yourself a gentle pressure massage using your fingertips on the bones around your eyes to help stimulate circulation and reduce excess f
GORGEOUS GIVEAWAY: KLORANE ECO-FRIENDLY ESSENTIALS KIT

Hey, BeautyInTheBag fans! Monday means another Gorgeous Giveaway, so we hope you’re ready. This week, we’re embracing our love of Mother Earth with an Earth Day-themed beauty giveaway. We have five Klorane Eco-Friendly Essentials Kits (a $29 value) to give to our lucky winners. Each kit contains the eco-friendly duo of Klorane Gentle Dry Shampoo with Oat Milk and Klorane Soothing Make-up Remover Wipes with Cornflower Water all wrapped up in a reusable muslin bag.
Packaged in a fully recyclable non-aerosol bottle, the Dry Shampoo is a favorite of beauty editors, especially the team at BITB. It rids hair of excess dirt and oil and even comforts scalps irritated by harsh shampoos.
The Soo
GORGEOUS GIVEAWAY – KLORANE POMEGRANATE HAIR CARE LINE

In honor of National Pomegranate Month, this week’s Gorgeous Giveaway is all about that glorious red fruit. We have three sets of the Klorane pomegranate color preserving hair care line, plus three copies of Pomegranates: 70 Celebratory Recipes by pomegranate authority Anne Kleinberg (a total value of $61!) to give to our lucky winners.
Whether you color your hair at home or at a salon, the Klorane pomegranate line helps to prolong the intensity of your color and keep hair vibrant and full of shine. Clinically proven to make color last up to two times longer, the antioxidant-rich formulas in this beauty giveaway include:
Shampoo with pomegranate – cleans with a gentle cle