CVS/PHARMACY MAKEUP ACADEMY
Photo Credit: beautyinthebag.com
Makeup Academy is an exclusive beauty collection that CVS/pharmacy stores launched nationwide in August. Makeup professionals and beauty experts developed the products.
The three types of products–lip, false eyelashes, and makeup brushes–are the focus of this test launch, which features many a shade in distinct black machines along the stores’ walls, with the words “Makeup Academy” on top of them in bold letters.
The reason for these categories is based on research surrounding 35 million CVS/pharmacy weekly consumers, 80% of whom are women. The research showed that lip products were the most impulse purchase done by women, and with this in mind, Makeup Academy has more than 100 lip p
THE KITS ARE ALL RIGHT
Photo Credit: www.elizabetharden.com
Ever try to buy just one skincare product at a beauty counter? It’s nearly impossible. Treatment products work in conjunction with each other and it’s very hard to choose a new moisturizer over a new exfoliator. Thankfully, the beautymakers have come up with a solution – kits – many of which offer a combination of full sized with travel sized products, allowing you to test out a full skincare regimen. “Some kits include a product to cleanse and prepare the skin before the application of a toner or collagen enhancer,” explains Kei Horton, a Fort Lauderdale-based esthetician. “The better ones include a resurfacing agent and serum, plus a day or night gel or cream.” Generally, k
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