Photo Credit: AIRHEART GROUP
With a host of new launches, MBX, the K-Beauty brand incubator formerly known as Memebox, is enticing home-shopping beauty junkies across the globe.
Driven largely by the desire for naturally-derived ingredients, the global K-beauty products industry generated $9.3 billion in 2018, and is expected to reach $21.8 billion by 2026, registering a compound annual growth rate of 11.3% from 2019 to 2026, according to a report from Allied Market Research.
MBX launched new products from I DEW CARE, Kaja and Nooni in the U.S. The Kaja line was developed in exclusive partnership with Sephora.
The latest from these brands include:
Kaja Wink Stamp
Kaja Air Heart
Photo Credit: us.mamonde.com
From botanical-infused sheet masks to facial serums, BB creams and beauty waters, K Beauty is all the rage in skincare today – and what started in Korea is quickly finding its way to our shore.
The newest entry into this growth category – Mamonde, owned by Amore Pacific, celebrated their launch by creating a pop-up version of famed Mamonde garden, located just outside of Seoul, right in New York’s Soho.
Delicate floral scents mixed with the unseasonably Spring air and wafted through Canal street and up toward Lispenard Street as members of the media and the general public traversed through the garden and almost immediately transcended.
Flower carts, vines and a floral swing fram