Before every drugstore and department store brand had their own version of mineral makeup, there was Jane Iredale â€“ The Skin Care Makeup. The former TV and film producer introduced her first product, Amazing Base, in 1994 and since then has expanded into a market leader with color cosmetics for face, eye, lips, and cheeks. Now, celebrating her brandâ€™s 20th anniversary, founder Jane Iredale sells her line at spas, specialty shops, and doctorâ€™s offices. Still independently owned, the company is run from the charming town of Great Barrington, MA, complete with organic gardens and direct access to a riverside walking path. Here, Ms. Ireland tells Beauty in the Bag how she
Lipstick launches are always in season, but for spring, there are some new kids on the block that we’ve got our eyes on.
My pet lipstick peeve is that it doesn’t stay on long enough: by latte time, almost every variety is washed off or has transformed into a paler version of its former self. Makeup artist Ramy Gafni suggests the following tips to ensure lipstick longevity:
Fill your lip with a nude or lip-toned pencil before you apply the lipstick of choice. “The pencil gives the lipstick something to adhere to so the lipstick stays on twice as long,” he says.
After applying lipstick, use a one-ply tissue against your lips (the thinness helps; two-ply is too thick, says Gafni). You
Weâ€™ve been missing it for months on the East Coast, but â€œmagic hour,â€ that time right before sunset when all is bathed in a golden glow is making its return. Jane Iredaleâ€™s new 5-piece Magic Hour collection hit shelves this month and features golden, light, and shimmering colorâ€”all in honor of the mineral makeup brandâ€™s 20th anniversary.
Ironically, this celebration of sunset was inspired by a product called Moonglow. â€œFrom the moment we released it, Moonglow Quad Bronzer became one of our hottest products,â€ stated Iredale. â€œWhen we were looking for something special to do to celebrate our 20th anniversary, we couldnâ€™t thi
November is National Pomegranate Month and with good reason. Called the â€œmiracle fruit,â€ pomegranates are chock full of health and restorative powers and beauty companies are taking notice. From acne to anti-aging to sun protection, the benefits of pomegranate are far reaching due to its bounty of vitamins B5 and C, potassium, antioxidants, and polyphenols. Pomegranate seed oilâ€”considered as an â€œelixir of youthâ€â€”contains punicic acid, an omega 5 fatty acid, which helps regenerate cell growth. Together these elements enhance skin longevity, promote healthy skin, and slow down the process of aging. With all of these great benefits, itâ€™s no wonder