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BEAUTY   |   AESTHETICS   |   WELLNESS

MEET JANE IREDALE: MINERAL MAKEUP TRAILBLAZER

Posted by 05.04.14

Before every drugstore and department store brand had their own version of mineral makeup, there was Jane Iredale – The Skin Care Makeup. The former TV and film producer introduced her first product, Amazing Base, in 1994 and since then has expanded into a market leader with color cosmetics for face, eye, lips, and cheeks. Now, celebrating her brand’s 20th anniversary, founder Jane Iredale sells her line at spas, specialty shops, and doctor’s offices. Still independently owned, the company is run from the charming town of Great Barrington, MA, complete with organic gardens and direct access to a riverside walking path. Here, Ms. Ireland tells Beauty in the Bag how she segued from sho

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THREE LIP COLORS TO OWN THIS SPRING

Posted by 04.02.14

Lipstick launches are always in season, but for spring, there are some new kids on the block that we’ve got our eyes on.

My pet lipstick peeve is that it doesn’t stay on long enough: by latte time, almost every variety is washed off or has transformed into a paler version of its former self. Makeup artist Ramy Gafni suggests the following tips to ensure lipstick longevity:

Fill your lip with a nude or lip-toned pencil before you apply the lipstick of choice. “The pencil gives the lipstick something to adhere to so the lipstick stays on twice as long,” he says.
After applying lipstick, use a one-ply tissue against your lips (the thinness helps; two-ply is too thick, says Gafni). You

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MAGIC HOUR BEAUTY THANKS TO JANE IREDALE

Posted by 03.22.14

We’ve been missing it for months on the East Coast, but “magic hour,” that time right before sunset when all is bathed in a golden glow is making its return. Jane Iredale’s new 5-piece Magic Hour collection hit shelves this month and features golden, light, and shimmering color—all in honor of the mineral makeup brand’s 20th anniversary.

Ironically, this celebration of sunset was inspired by a product called Moonglow. “From the moment we released it, Moonglow Quad Bronzer became one of our hottest products,” stated Iredale. “When we were looking for something special to do to celebrate our 20th anniversary, we couldn’t think of anything better than letting Moonglow b

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POMEGRANATE: WINTER’S MIRACLE WORKER

Posted by 11.10.12

November is National Pomegranate Month and with good reason. Called the “miracle fruit,” pomegranates are chock full of health and restorative powers and beauty companies are taking notice. From acne to anti-aging to sun protection, the benefits of pomegranate are far reaching due to its bounty of vitamins B5 and C, potassium, antioxidants, and polyphenols. Pomegranate seed oil—considered as an “elixir of youth”—contains punicic acid, an omega 5 fatty acid, which helps regenerate cell growth. Together these elements enhance skin longevity, promote healthy skin, and slow down the process of aging. With all of these great benefits, it’s no wonder this fruit is so miraculous!

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