Photo Credit: cew.org
April is Earth month. To acknowledge the emerging importance of green beauty, Cosmetic Executive Women recently announced the CEW Eco Beauty Awards Finalists.
Six amazing green beauty brands have been recognized as leading examples of products that are moving toward a goal of total sustainability. The brands are judged by CEW members on four core principles: less use of materials extracted from the earth’s crust; less accumulation of man-made substances; less physical degradation of nature; and more consideration for peoples’ needs and rights.
CEW has taken some of the guesswork out of choosing organic brands that are committed to saving the planet. Not all eco-friendly brands are
The beauty industry is mourning the loss of Horst Rechelbacher, environmentalist, author, hairstylist, and founder of Aveda and Intelligent Nutrients. He died on February 15, 2014 in Minneapolis at the age of 72, after being diagnosed with pancreatic cancer in 2011. His creation of Aveda in 1978, which was inspired by Indian ayurvedic therapies, ushered in a new natural product consciousness in the world of beauty.
Reckelbacher was born in Klagenburt, Austria to an herbalist and shoemaker/designer. His childhood apartment was located across the street from a hair salon and by the age of 14, he became a hairstylist apprentice.
At age 17, he moved to Rome to work in a high-profile salo