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Photo Credit: TheBodyShop.com

Posted by 06.19.12

The Body Shop  has always been vocal in the cruelty-free department, and has been vocal about its non tolerance of animal testing for a long time. But now, it’s elevated its voice to an entirely new level, by signing up actress and environmental activist Lily Cole as its first ever Global Brand Advocate and spokesperson for its first-ever “Cruelty-Free” makeup collection. The Lily Cole Cruelty-Free Makeup Collection is launching in tandem with the brand’s “Beauty with Heart” campaign, which is in partnership with the Cruelty-Free International Foundation.

Cole says, “I feel like people are questioning superficial values and looking for real value instead. True beauty comes from within, a

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