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BEAUTY   |   AESTHETICS   |   WELLNESS

SHISEIDO GIVES EYES NEW TREATMENTS

Posted by 03.16.12

Crow’s feet and under eye circles can really upset a girl’s confidence. Shiseido takes on both of these beauty banes with the launch of two new treatment products.

Shiseido Benefiance WrinkleResist24 Intensive Eye Contour Cream ($55) gets to the root of the problem, targeting an enzyme called heparanase that is believed to trigger the formation of wrinkles like crow’s feet. Rich and balm-like, this new eye cream employs Shiseido’s WrinkleResist24 technology to smooth wrinkles and suppress their formation.

Using plant extracts and even algae, the WrinkleResist24 formulation counteracts the wrinkle triggering action of heparanase by suppressing the formation of wrinkle-inducing b

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