Photo Credit: Sandra Evand and Catherine LIttlefield
One of the great things about being a beauty editor is meeting the movers and shakers of the industry—the product developers, marketing executives, and public relations pros that make sure the greatest and latest makeup and skincare get to stores and shelves.
In addition to press events, editors get to hobnob with beautymakers at trade shows and industry events. This week, the annual HBA Global Expo took place in New York City at the Jacob Javits Center.
The show comprises product, ingredient, and packaging exhibits, as well as a roster of educational seminars. That’s where the hobnobbing begins, and in fact Beautyinthebag’s very own editor in chief Wendy Lewis conducted one of
Trends in the European Market Panel Presentation
Wendy Lewis, Editor in Chief, Beautyinthebag.com
Virginia Lee, Senior Analyst, Euromonitor
Judy Galloway, Managing Partner, G Group Marketing
The European market is one of the world’s leaders in luxury cosmetics, beauty and personal care – and if you’re looking to make a splash across the Atlantic, you need to stay on top of the trends. This session will partner vital European trends data from Euromonitor with a country-by-country marketing breakdown of consumer habits to provide the most detailed, in-depth look at the complexities of the European cosmetics market available.
Wednesday 29th June
1:30pm – 2:45pm
Maximizing the Spa-Retail Connection Panel
Wendy Lewis, Editor in Chief, Beautyinthebag
Milana Knowles, Glabal Spa Consultant
Joe Contorno, CEO, Christina Cosmeceuticals
Retail sales are a vital component of a successful spa strategy. It starts with knowing your target audience and choosing a compelling and varied product selection that meets their needs and preferences including price points. The staff is integral to the process to close sales and build customer relationships to ensure repeat business and future sales. Training is essential so all of the staff have direct knowledge of all products and treatments offered, and are adept at listening and responding to the needs of