MEET SAMANTHA LIM – CO-FOUNDER & CREATIVE DIRECTOR OF HIPDOT COSMETICS

HipDot Cosmetics delivers vibrant, high-performance beauty products and believes in celebrating individuality and creativity through beauty. Samantha Lim and her team are always thinking up ways to feel good, look cool, and have fun. Working hard to develop cruelty-free, hyper-pigmented formulas in thoughtful, functional packaging, HipDot’s launch collection is vegan, and free of talc, mineral oil, parabens, phthalates, and synthetic fragrances.
Samantha knows that great makeup isn’t expensive to make, so it shouldn’t be expensive to buy. HipDot’s global partners and direct to consumer sales allow delivery of prestige quality products at affordable prices.
BITB spoke wit
MEET JENNIFER WHITE: FOUNDER OF NATURAL BEAUTY BRAND ONE OVER ONE

Photo Credit: beautyinthebag.com
Simplicity is beautiful, and that is exactly what Jennifer White had in mind when designing her natural beauty brand, One Over One. Created with a minimalist mindset, One Over One products are carefully crafted with natural and often organic ingredients; products are clean, simple, and designed to complement the effortless beauty of your everyday life.
BITB spoke with Jennifer about her inspiration behind the brand and what products she uses to keep her skin looking youthful and gorgeous.
oneover.one
1. Tell us your story. Who / what inspired you to create One Over One?
I have been questioning beauty norms for close to two decades. My work began in the late 90’s during a y
LIP BALMS WITH EXTRA BENEFITS

Photo Credit: depositphotos.com
Is winter weather wreaking havoc on your lips? If so, you’re not alone… A lack of oil glands in this delicate area is to blame for dryness and cracking, and cold temperatures and dry air indoors and out only make matters worse. The good news is, you can replenish much-needed moisture, smooth the flaking and pucker up comfortably with products that do all this—and more!
GlamGlow PoutMud Wet Lip Balm Tint ($19)
Get hydrated, rejuvenated subtly-tinted lips with this lip balm/lip color hybrid. Available in six hues that span the spectrum from pink to purple (with nude, peach and red in between), this treatment offers buildable color that stays put longer than most other t
CEW BEAUTY PRODUCT DEMO 2015 DAZZLES

Photo Credit: Patricia Willis Photography
Another year, another sold out blockbuster event! This not-to-be-missed extravaganza is among the most important evenings in the beauty world. It also happens to be a super fun time that includes bubbly, sweets, product samples and ends with a giant goody bag to take home and indulge.
Over 2,200 beauty loving devotees descended upon the Metropolitan Pavilion in New York City on March 11th, making this the largest Product Demonstration to date. Attendees had the chance to sample, spritz and spread over 630 products launched during 2014 from all 37 categories, including skin care, makeup, hair care, fragrance, mens, and more. Unlike most other beauty award programs, CEW was the first to lau