THE ASIAN BEAUTY PRODUCT EFFECT
Photo Credit: us.sulwhasoo.com
Looking for the edgiest of the edgy beauty products – look eastward. Japan and Korea have been at the forefront of innovative beauty products for years. The BB and CC cream craze just hit the U.S. in the last couple of years, but has been a staple in Asia for eons. Western consumers in-the-know, who are looking for high quality and special formulations, have been buying up cult Asian products online and in specialty boutique stores in the U.S. and abroad. And since Asian beauty products are always changing, sometimes it’s hard to keep up-to-date. Read on for a list of our old and new faves.
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GINSENG – WINTER’S PERFECT PICK-ME-UP
Photo Credit: www.sephora.com
Treasured around the world for its energizing and yes, libido boosting effect, ginseng also adds an invigorating component to face, body and hair products. You may be familiar with its energizing power from tea and other drinks like Red Bull. The pretty red-flowering plant is used for numerous beauty products, while the less gorgeous root is harvested for medicinal purposes. The green leaves, however, provide the most potent component for cosmetics. From shampoo to lifting serums – all of which are designed to harness the magical zing this plant provides for energizing and nourishing – beauty products featuring ginseng may just add the zip you need this time of year.
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AMOREPACIFIC LAUNCHES TIME RESPONSE
AmorePacific may just be the largest beauty brand that you’ve never heard of. The 16th largest beauty company in the world, the Korean personal care giant has over 20 cosmetics, skincare and fragrance brands including the recent acquisition of French fragrance house Annick Goutal.
The uber luxury signature brand – called simply AmorePacific – has just released an anti-aging collection entitled Time Response. The collection is formulated to restore the skin’s volume, density and elasticity by repairing the skin at its deepest levels. It reverses the signs of aging by activating the three genes found to stimulate cell renewal. The formulation harnesses the power o
