Photo Credit: sephora.com
Formula X is certainly a different kind of nail experience. First of all, it is a huge range. Walk into any Sephora and you will be overwhelmed with the choices of a rich rainbow of colors, cool textures, shimmery metallics, glow in the dark neons, over the top glitters, and wild eye-catching finishes. The extensive selection will set every nailaholics’ heart a flutter. For me, however, I was searching for my go to beige, creme, pearl, and shell tones. (I know…yawn). If you can’t decide on your favorite shade, Sephora has a clever tester set up on the display—you slip your fingers under a clear acetate sheet and polish over your nail to see how it would look against your skin tone.
When it comes to beauty services, I’m all about saving time. Between working on my collection of Apple electronics 24/7, carrying around a bag that weighs a ton, running from meeting to meeting, in and out of taxis, etc. my typical mani lasts 2-3 days tops and I usually break at least one nail. I tried one of the home gel kits but it was too complicated and messy for me to stick with. I don’t have a schedule that lets me go for professional gel manis—nor the patience—and I’m too ADD to sit still long enough to have it done anyway. Therefore, my nails really take a beating and it’s not pretty.
So the promise of lasting well (like a whole 7 days!!) without chips and without UV light exposure that can cause skin cancer, got my attention. The idea of being able to take off or change your polish without soaking or using a sharp instrument also appeals.
To get into the Formula X frame of mind, start with the System Kit ($32.00) that contains 4 key steps needed to deliver the whole Formula X experience. It includes a cleanser, base coat and top coat, plus the color of your choice (that is, if you can pick just one!). I was skeptical about why I really needed to use the Nail Cleanser instead of just washing my hands, but after trying it, I can see the benefits. It gets your nails and cuticles squeaky clean without oils, dirt, sweat, or residue, so they are ready to accept the polish. The Base Coat is supposedly designed to be an adhesive primer that forms a sticky layer, thereby helping the polish stay in place. Next step is the color of your choice. And the last step is to finish with their signature shiny Top Coat to protect your mani and voila—you’re done! It’s that fast, easy, and it looks like a pro did it.
I’m in LOVE with Formula X. In fact, I’m going back for more colors—and I might even venture out of my comfort zone this time (brights or metallics?). I especially love the Neutrals and the New Classics collections. I am very impressed with the long wear time and chip-free formula. And I’ve already bought the System Kit for two girlfirends for the holidays.
Ladies, this nail polish is a MUST try!
Look for Formula X on Sephora.com and in Sephora stores, prices range from $10.50-$12.50 depending on the polish.
Cosmetic Executive Women (CEW, for those in the industry) hosts its Beauty Insiders’ Choice Awards Product Demo each year to expose CEW members to the crème de la crème of beauty products, in various categories from haircare to fragrance to skincare and makeup. Each year, hundreds of brands show off their innovations to members of the industry who sniff, swipe, and slather products to really learn how they differ from the competition. And the entire idea is for CEW members to learn about all the entrants so they can VOTE for their favorite in each category.
Finalists will be announced in each category soon, but before that can happen, CEW members will vote for their favorites (voting th
Innovations are always welcome, especially in the beauty department, which produces several mensa-worthy ideas yearly. The spotlight right now is on nail lacquers, which have upped the ante in a pretty big way. Think no top coat or base coat. Think gel polish that you can do at home, and which stays put for a solid two weeks without a chip. Now, those are some pretty impressive results. Here are some unique nail lacquers that we think deserve to take home solid gold medals, and certainly merit stocking up on.
COVERGIRL Outlast Stay Brilliant Nail Gloss ($4.99)
The best part of Outlast is that you need only one coat:
this polish is deep and thick. Shown above in 300 Vio-last
Not all fingernails are created equal. Some are actually constructed out of gel by a pro nail tech. Gel manicures are the rage because they last two to three weeks and take about three minutes to dry with no risk of smudging the polish before you leave the salon. Quick-drying, long-lasting brush on gel polish is taking center stage at salons all over the country, especially for busy women who don’t want to be a slave to a salon.
Gel nails are a type of artificial nails that most closely resembles the natural nail. Similar to their predecessor acrylic nails, they are also made from a combo of monomer liquid and polymer powder. The monomer liquid reacts with the polymer powder to