LANCÃ”ME CELEBRATES 80 YEARS OF BEAUTY
Photo Credit: LancÃ´me-usa.com
There are some beauty brands that have stood the test of time.
EstÃ©e Lauder will turn 60 years old in 2016; the iconic Chanel brand was started in 1909 and is now in its 106th year. LancÃ´me just celebrated its 80th anniversary, marking eight decades of innovation with great bravura.
To mark that milestone, LancÃ´me released an exclusive video that marks a tribute to French elegance, and talks about the vision of Armand Petitjean who started the company with the intent to “beautify women and increase their happiness.” The name “LancÃ´me” was inspired by the ruins of a French castle, and everything about the brand is reflective of the country’s style and grace.
ESTEE LAUDER’S NEWEST GLOBAL BEAUTIES
Photo credit: Business Wire
Chinese model Liu Wen and French model Constance Jablonski give Estee LauderÂ global street cred as the first modelsÂ from their respective countries to be featured in a Lauder campaign, beginningÂ this June. Adding to their lineup of genetically blessed beauties – which includes Gwyneth Paltrow, Hilary Rhoda, Carolyn Murphy, and Elizabeth Hurley – LauderÂ has setÂ an admirableÂ precedent by embracingÂ a multi-cultural standard of beauty.Â
â€œEstÃ©e Lauder has always searched for global beauties that define a generation,â€ said Aerin Lauder, Senior Vice President, Creative Director, EstÃ©e Lauder. â€œConstance and Liu We